![]() ![]() But the past receives its due as well: DDC art director Jens Ahlemeyer scattered the sales floor with prize Persian rugs from the Hakakian family’s homeland. To the rear of the gallery, a staircase in transparent structural glass announces the presence of a mezzanine and a basement.Īll three levels carry up-to-the-minute products from the just-launched DDC Collection, such as a cozy sugar-white rug in Argentine rabbit fur. “Tourists walk in thinking this is a museum,” DDC partner Babak Hakakian says. To accomplish a similar task in the center of the sales floor, Waisbrod added nonstructural columns to define a square “gallery,” then tiled the columns and the floor between them in a white glass composite. Partitions at three-quarter height set the window displays apart from the rest of the ground level. Hence the window displays set on low platforms-easy for shoppers to walk up to and into. That’s so gargantuan, in fact, that he and his brother, partner Babak Hakakian, committed to walling off about a third of the space to form a separate flagship for Minotti, a company that DDC has repped for six years, alongside the likes of Edra, Matteograssi, Missoni, and Vitra.Īccording to a principle originally outlined by the mighty Philip Johnson, it’s important to avoid conventional display windows, which scream, “Don’t touch!” Studio Gaia principal Ilan Waisbrod, who participated in the early stages of the renovation at DDC Domus Design Collection, essentially seconds that opinion. The DDC expansion now continues in the same part of Midtown, with another 30,000 square feet. ![]() “They considered New York a stepping stone for the rest of the country,” partner Siamak Hakakian explains. When it opened, foreign manufacturers able to show luxury contemporary furnishings in the U.S. Even more remarkable, perhaps, was the news that Philip Johnson Alan Ritchie Architects would remodel the corner storefront. It was for an unlikely location near the Empire State Building that DDC Domus Design Collection inked a lease a decade ago. Double Vision: Philip Johnson Alan Ritchie Architects Expands DDC Domus Design Collection
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